How the title matters when it comes to creating content?

There cannot be enough emphasis on how important it can be to create an interesting and attention-grabbing title for your content. And with that title, you can not only retain the attention of your viewer but you will be able to make an impact on them as well. In addition to that, like a best Wiki page creation service, you must ensure that you use interesting formats and terms that not only summarize your content but enable the reader to get the gist of the content. Do you think there are any other ways through which the title makes an impact?